The UK Information Commissioner’s Office (ICO) considers that certain websites are not providing users with fair choices as to whether or not they are tracked for personalised marketing purposes. The ICO has written to a number of companies operating some of the UK’s most visited websites to review their compliance with data protection laws when using cookies. Companies that receive this communication from the ICO have 30 days to update their websites to bring them into compliance with the law.
Organisations who have not received a notice would be well advised to take steps now to ensure your websites are compliant – before the ICO’s investigatory spotlight turns on your sector!
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