Greenwoods @ Ideas Fest

Emma Roche

Recognised in The Legal 500 for her real estate expertise, Emma brings extensive experience advising clients across the UK’s commercial office market. With sharp legal insight and a strong strategic instinct, she’s known for getting things moving – and getting deals done.

Energetic, driven, and hands-on, Emma tackles complex transactions with technical confidence and commercial clarity. She brings momentum to every deal, thrives in fast-paced environments, and has a clear vision for what standout client service looks like in today’s competitive real estate market.

A qualified coach, Emma is deeply passionate about people and how they work. This human-first perspective gives her a deeper understanding of what clients really need, along with fresh ideas and practical solutions that support their wider business goals.

Emma Roche

Partner, Real Estate

+44 (0)20 3691 2102

eroche@greenwoods.co.uk

Let’s connect – LinkedIn

Alex Hutchings

As far as Alex Hutchings is concerned, knowing the law is a given. He’d far rather spend his time helping you achieve your Real Estate goals than arguing over obscure points in a lease that will, in reality, make no difference to how you use the space.

Alex advises growing businesses on their property holdings and expansion plans, with a particular specialism in retail and hospitality. Physical locations are a major investment – rent, rates, service charge, insurance, utilities, and that’s just to get open – so it’s Alex’s job to come up with practical advice and strategies to protect that investment.

He focuses on anticipating your needs and keeping you regularly updated on your transactions, taking away the stresses and strains of a roll-out and giving you back time to focus on running your business, rather than chasing your legal team for updates.

The Real Estate team at Greenwoods operates on a “solutions first” basis – it’s their job to deal with things that arise and come to you with an answer, rather than present you with the options you already know.

Alex Hutchings

Partner, Head of Real Estate

+44 (0)20 7504 1162

amhutchings@greenwoods.co.uk

Let’s connect – LinkedIn

Pippa Sturt

So you want to take your business to the next level? You need Pippa on your side. She’s the go-to corporate advisor for founders and entrepreneurs navigating acquisitions and disposals, MBOs, company reorganisations, company law, shareholder matters, employee incentives and commercial agreements. With Philippa, expect clear, pragmatic advice that cuts through complexity and keeps you focused on what matters: getting deals done efficiently and effectively.

Pippa’s talent lies in turning legal jargon into plain English and keeping clients focused on what matters. Her approach reassures and instils confidence, whether you’re seeking seed funding, navigating Series A, B or C fundraises, or selling your business. Pippa will be in your corner, cutting through the noise to deliver the clarity and pragmatic advice you need.

If you’re an ambitious founder looking to level up, or an investor navigating the start-up ecosystem, Philippa can help. She’s always ready for an informal chat about your next venture and to add value to your strategic thinking.

Pippa Sturt

Partner, Corporate & Commercial

+44 (0)20 3691 2083

psturt@greenwoods.co.uk

Let’s connect – LinkedIn

Stephen Jarvis

With over 35 years’ experience as a pragmatic, solutions-focused corporate lawyer, Stephen has built a distinguished career advising businesses of all sizes – from entrepreneurial ventures to multinational corporations – on high-stakes transactions and strategic legal matters.

Straightforward and efficient, Stephen gets deals done while always putting client interests first. He takes the time to understand each founder’s objectives and pain points, then draws on his extensive transactional expertise to craft tailored strategies – whether negotiating a transformative acquisition, advising on a strategic disposal, or launching a new joint venture.

A passionate advocate for mental health awareness, Stephen champions vulnerability as a human strength. This people-first outlook, shaped by a career spanning Europe, the Middle East and beyond, gives him a grounded understanding of what ambitious business owners need and the resilience to guide them through their toughest decisions.

Stephen Jarvis

Partner & Head of Corporate and Commercial

+44 (0)20 3691 2064

sljarvis@greenwoods.co.uk

Let’s connect – LinkedIn

Abi Woolhouse

Your guide through the IP jungle. With more than 30 years in trade marks, copyright and brand strategy, Abi Woolhouse works with businesses of every size – from start-ups and individual creatives to large multinationals – helping them build, protect and strengthen their brands.

Intellectual property can feel confusing, even daunting – and the stakes are high, because your brand is often the most valuable asset your business owns. Abi cuts through that. She sets out your options clearly at every stage, so you always understand the choice in front of you and why it matters. She advises across trade marks, copyright and designs, IP brand strategy, and online and offline enforcement, giving founders the clarity to make confident decisions as they grow.

Abi is increasingly drawn to where IP meets artificial intelligence: who owns the output of an AI system, and whether AI-generated work can qualify as intellectual property at all – questions that matter more than ever to founders building brands in an AI-driven world.

Abi Woolhouse

Partner & Head of Trademarks

+44 (0)20 4511 0930

awoolhouse@greenwoods.co.uk

Let’s connect – LinkedIn

Arthur Boff

Going above and beyond to protect your assets. With his unique blend of scientific insight and legal expertise, Arthur Boff provides strategic guidance to help innovators protect and leverage their technological advancements, navigating the complexities of intellectual property in today’s rapidly evolving technological landscape.

Arthur’s journey in intellectual property is rooted in a strong scientific foundation. With a doctorate in Physical and Theoretical Chemistry from Oxford University, his research spanned cutting-edge fields from chemical vapor deposition to DNA sequence identification – a grounding that lets him bridge intricate scientific concepts with the legal frameworks founders need to protect what they’ve built.

This scientific acumen forms the bedrock of Arthur’s expertise as a Chartered Patent Attorney and European Patent Attorney. Whilst his background is in chemistry, Arthur has expanded his knowledge to cover a broad spectrum of technologies, including power generation systems, haptic feedback devices, and complex areas like computer-related inventions – giving ambitious, innovation-led businesses a partner who speaks both science and law.

Arthur Boff

Partner, Intellectual Property

+44 (0)20 750 41177

aboff@greenwoods.co.uk

Let’s connect – LinkedIn